I talked about the clothes at the Levis Fall 2010 preview in NYC last week here. This post is dedicated to the space in which the unveiling was presented. Giant, spacious and using the raw wood beams, columns and floor as the stage, the Levis creative team hit the rivet on the head in capturing the vibe of the brand. Lifestyle photos were taped to the walls with black tape and pinned to display cases while stacked wooden pallets were outfitted with cushions depicting everyday people modeling the brand - all in high fashion black & white style. Kudos guys.
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