Levi's Workwear x Billy Reid


(Center photo, left to right) Audwin McGee & Butch Anthony.

Billy Reid & Florence, Alabama musician Doc Daily (Red cap).

For both the neo-Americana-obsessed and denim-heads alike, menswear designer Billy Reid's collaboration with Levi's is a holy brand pairing, marrying Levi's workwear roots with Reid's modern cuts, fabric choices, and finishes.

Citing a worn and stained work apron from the turn of the century as his "muse," Reid incorporated it into several of the designs. A hunting jacket has a removable, fully-functional version of the apron that works as an internal game pouch, while the design of a tote comes from experiments in folding the apron into a bag

Billy used his annual "Shindig" held at his Florence, AL headquarters as a setting for working musicians, artist and friends from the neighboring town of Muscle Shoals to model the line. It’s cool to see my buddies Audwin McGee, Butch Anthony and Doc Dailey gracing ads and promo pics.

Following Levi's successful collaboration with Robert Geller last year, this project is Levi's third tapping winners of GQ's "Best New Menswear Designers in America. The collection drops 09.10.10.

No comments: