Love Fades Vol. 01


Getting a pair of new raw selvage jeans to the where they’re truly your own takes time. Each pair starts as a blank canvas; you have to do a bit of work to bring out the art that waits inside. With this in mind, Imogene + Willie collaborated with their friend Joshua Black Wilkins to bring you Love Fades, a collection of photographs of their dear friends and family wearing the Imogene + Willie jeans they’ve worked hard to make their own. Photos were taken by Joshua outside the I+W store in four sessions during 2010 and 2011, represent the days, weeks, months, and in a few cases, years, that go into making their jeans a one-of-a-kind piece of art.

Love Fades, Vol. 01 is limited to 250 signed and numbered copies, and is available for preorder only. Preorder ends Wednesday, February 1st at 10AM CST. Purchased books will ship on or before February 9th.

To see more images, visit the Love Fades blog

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