The End of Summer

Lots of really cool projects in the works. Steve Reiss recently asked me to revamp the promotional poster/website {shown above} for one of his projects in development, "The End of Summer". I'll continue to post the process as I go.

For the past 50 years, surfing has been the last word in cool. But there's a very real chance that surfing may be too successful for its own good. As difficult as it is to imagine, coastal development, rampant pollution and global warming threaten to destroy the oceans and the lifestyle surrounding it -- IN OUR LIFETIME. The surfing industry has sounded the alarm, but with the situation worsening by the day, a handful of environmental warriors have taken it in their hands to save the oceans and surfing itself before it is too late. The End of Summer is their story.